September 25, 2019

How to Overcome the Last Mile Delivery Challenges of Floristry

Drive Yello is used by countless businesses to manage courier driver jobs across Sydney, Melbourne, Brisbane and beyond, so we know a thing or two about the different considerations each business has when it comes to last-mile delivery. From food and beverages to flowers and tech gear, each business Drive Yello works with has had its own unique needs and pain points that we’ve helped address.

Our recent experience has shown that floristry is where we’ve seen a high demand for quality last-mile courier services who understand that a minute saved on delivery time can make all the difference. It’s never been truer where florists who don’t offer flexibility in their delivery services can struggle to compete, particularly against the larger providers in town who are now offering a range of delivery times to meet the customer demand – 1-3 hour, same day, twilight and weekends.

Of course, to optimise your delivery logistics is easier said than done. A flashy website and an online payment portal is just a couple of pieces of the puzzle. The real challenge can sometimes not be about getting customers through the door–your brand & beautiful flowers will take care of that–it’s getting your product out the door and into the hands of eagerly awaiting customers.

This is where Drive Yello can transform your business by not only helping you increase your delivery income stream but in helping you tackle one of the biggest challenges of the floristry business–managing last-mile delivery.

Drive Yello has made life easier for countless florists. Just ask Dan Groch co-founder of Fig & Bloom,

"Yello is, without doubt, the best delivery driver network in Australia. We’ve tried several of Yello’s competitors and have been let down by drivers who don’t show up to work, didn’t respect our fragile products (flowers) and who had no apparent pride in their work. Yello stands out for their commitment to attracting the best quality drivers and providing stunning customer service. Highly recommend!"

Delivering flowers is different than delivering other products, presentation is everything. It’s not simply a matter of ensuring a customer’s order is correct and gets there on time. As a flower business, your reputation is staked on not only ensuring the product is on-time but that it’s delivered in the state it was intended. Florists already have enough to worry about, ensuring their most experienced designers are rostered on at the right times and flowers are unspoiled and ready to be made into stunning bouquets and arrangements.

Reputation is everything when it comes to floristry. A poor review left on Google, Facebook, or the dozens of other avenues customers now have to recount their experience online can make or break a flower business. There’s simply no room for late deliveries or products that turn up on the customer’s door that look the opposite of the gorgeous photos that inspired the order in the first place. 

Not only do the couriers on Yello understand the delicate nature of flowers they are more cost-effective and deliver faster than traditional couriers. Intelligent batching and route optimisation are just two features that help make Yello deliveries more efficient. Our clients also love Drive Yello’s local customer success team and live support as they aim to please when it comes to delivering great customer experiences. Just ask Kyle from Mr Roses….

"AMAZING customer service team – every time I have spoken to someone they have gone above and beyond to help and great value and user-friendly system."

The customer experience is enhanced further with consumer tracking enabling the person buying the flowers to track when their gift arrives with their intended recipient. A customer experience not normally associated with flower delivery.

If you are interested in taking your flower delivery to the next level, let Drive Yello be your partner in protecting your online reputation and delivering a great experience for all your customers and their loved ones.

We'd love to hear from you.