July 30, 2018 hwbk

MEET THE TEAM: CEO & CO-FOUNDER, STEVE FANALE

From his thoughts on the delivery industry, to the car he wants to drive to work every day, read more about one of the men who founded the Drive Yello business.

Where are you from?
Born and raised in Sydney but have Maltese and Italian heritage.

How long have you been with Drive Yello?
Since the idea was born, back on the 31 October 2014… Halloween, I know (spooky)!

What does your job involve?
Being in a startup, the CEO role is quite diverse and changes as the company grows. Generally, I am focused on the strategy of the business; including hiring key members of the team (check out our jobs page here), owning the direction of the Yello platform, as well as pitching and managing funding rounds. However, I am also involved in business development with larger clients, general operations and all things marketing. Every day is different, which keeps me on my toes!

What’s your favourite thing about working for Drive Yello?
A big part of my role is building a team and the company, making sure that I observe how we evolve to ensure we take the right steps at the right time. As the team grows, the new team members bring their personality and skills into the mix – creating a whole new working environment, which is great! The team, as well as solving the occasional problem with a tech solution, are the best things about being a tech entrepreneur!

What are your thoughts on the delivery industry?
To use a cliché – it’s being disrupted. It’s an exciting time to be involved in delivery. What was once an old and tired logistics industry has been revitalised with revolutionary technology and new ways of engaging. Increased demand from consumers has meant that everything needs to be delivered quickly.

If you could drive anything to work, what would it be?
A driverless car. I could get so much work done in the time I usually spend commuting, giving me more time for other things outside of work. Drone travel would also be great as well – no traffic, can you imagine!

What’s your spirit animal?
A Wookie… Yes, surprise surprise, I’m a Star Wars fan.

If you could have a superpower what would it be?
I’d love to have the ability to time travel. See history first hand, as well as enjoy a future I may never get to see.

What was the last thing you had express delivered?
I had a slab of beer delivered to our office from our client BWS… Work life balance!

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