Last impressions are often the most enduring. That’s why last mile deliveries are key for e-tailers in ensuring positive customer experiences for online shoppers.
A 2022 Ipsol and Octopia study found that 85% of online shoppers would abandon a brand after just one bad delivery experience. The same percentage of respondents said delivery time was the most important factor behind online purchase decisions.
As e-commerce companies vie with each other to provide better shipping speeds, last mile delivery has become a major consideration in determining positive online buying experiences for customers. Understandably then, the global last mile delivery market that was just over $108 billion in 2021 is expected to grow to $200 billion by 2027, according to Statista.
Despite the growth in business, offering efficient last mile delivery remains a challenge for many e-commerce companies. In this article, we will discuss how investing in a reliable last mile delivery partner can improve customer experiences and help grow your business.
Improved customer experience
Customer satisfaction is key to profitability, and efficient last mile delivery is critical for a satisfying e-commerce shopping experience.
While the process leading up to delivery isn’t visible to your customers, they experience your last-mile delivery system firsthand, which can make or break their impression of your company.
Online shoppers demand a healthy mix of speed and convenience in their deliveries. They also want to have control over the process. For many, static delivery tracking numbers are a thing of the past; they want to be able to track their packages in real time. Having a last mile delivery partner that is responsive to these customer needs like live tracking will add another layer of positive experience for your customers.
Increased brand loyalty
Customers like to stick to brands that offer convenience and consistency in the online buying experience, and positive experiences help build brand loyalty.
Having a reliable last mile delivery partner that provides fast or same day delivery along with upgraded features like real-time updates and flexible delivery options can help you stand apart from the competition.
An added benefit is that satisfied customers are more likely to recommend your business to others and thereby contribute to expanding your consumer base. Your last mile delivery partner can help you drive business and improve sales by increasing customer satisfaction.
Reduced failed deliveries
Since customers can be out of their homes at certain times of the day, they may be unavailable to receive parcels during certain hours. What does this mean for your business? You face higher chances of failed deliveries, which increases the time it takes for a product to reach the customer. All this adds up to your shipping costs and takes away from a positive customer experience.
An efficient and technologically sound last mile delivery service can be a game changer in such situations by allowing customers to select a convenient day and time of delivery. Features such as this and live tracking help keep customers in the loop and give them a sense of control over the delivery process.
Assured speedy deliveries
Inefficient route planning and poor time management can cause delays in delivery, which can be especially frustrating for last-minute shoppers expecting their parcels on time. Trustworthy last mile delivery services use real-time delivery tracking software and route optimisation algorithms to reach customers on time and increase their satisfaction levels.
Delivery automation software can weigh variables like delivery windows, driver availability, location proximity, and route optimisation to suggest the quickest and most efficient delivery route, enabling speedy deliveries.
The Drive Yello platform helps businesses optimise their last-mile deliveries within metropolitan cities in Australia. The solution is completely customisable and offers the options of fast and same-day delivery. An all-in-one solution for last-mile delivery problems, Drive Yello provides efficient, reliable, and top-quality last mile logistics to help customers receive orders on time and enjoy an outstanding customer experience that reflects well on your business.