The Yello Story!
It was Halloween 2014 and we were chilling out on the porch of Johnny’s pad in Paddo, sipping on a few glasses of red and splintering off a few wedges of camembert, when the phone rang. Johnny got a call from one of his pizza stores with the news every owner wants to hear – 3 drivers have called in sick. Annoyed, Johnny begins the process of trying to find drivers to fill these vacant shifts and decides in the end to “cope” with the staff he had on hand. I turned to him and said, “Surely there’s an app that you can book a driver “Uber” style.” Inspired by the problem I designed and developed an MVP to connect drivers to businesses. There was instant interest with 50 drivers and 5 stores signing up to the version 1.0. Yello was born…..
We believe Team Yello has the perfect mix of start-up savvy, industry knowledge, tech & design experience and marketing expertise to help business owners around the world solve this problem. We plan to have fun doing it as well. We are always looking for likeminded entrepreneurs and investors to join the team so if you think you have what it takes to join Team Yello shoot us an email and tell us your story.