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Meet the Team: Customer Success Director & Co-Founder, Johnny Timbs

From humble beginnings in country NSW to co-founding a start-up in the ‘big smoke’, read more about one half of the Drive Yello business.

Where are you from?
I hail from country NSW, but after coming to boarding school in Sydney I never left.

How long have you been with Drive Yello?
Since day one, which will be four years this October.

What does your job involve?
As the Customer Success Director, my role is to ensure our customers are happy and getting the most out of the Yello platform. My role differs everyday meaning one day I might be on the phone to one of our partners talking them through how we can offer a solution to their 

delivery issues and the next I might be briefing the team on a new direction for business growth. Ultimately as a start-up, things are always changing meaning a very dynamic remit of responsibilities.

What’s your favourite thing about working for Drive Yello?
I have a few favourite things, including the fact that we’re working in one if the fastest moving industries in Australia to offer a product that is going to revolutionise how consumers shop. Further to this, the people are fantastic and the culture we have created at Drive Yello is great – I’m excited to see how this develops as we continue to grow.

What are your thoughts on the delivery industry?
The delivery industry is the most exciting industry in Australia at the moment, everyone wants everything now! There is a lot of pressure on both retailers and traditional couriers to meet the growing ‘on-demand’ expectations from consumers and Drive Yello is on the front line to help businesses make this happen – with the launch of our new Yello Delivery app.

If you could drive anything to work, what would it be?
I have to say a 1971 DBS Aston Martin or a 1975 Range Rover… I am a classic car nut!

What’s your spirit animal?
A bear – I like to think of myself as loyal, empathic and social.

If you could have a superpower what would it be?
I want to be able to teleport. I love the idea of sitting at home one minute and on a beach in Hawaii the next.

What was the last thing you had express delivered?
I had 20 items delivered from my local Woolworths… And yes, it was delivered by one of our Drive Yello drivers!

MEET THE TEAM: CEO & CO-FOUNDER, STEVE FANALE

From his thoughts on the delivery industry, to the car he wants to drive to work every day, read more about one of the men who founded the Drive Yello business.

Where are you from?
Born and raised in Sydney but have Maltese and Italian heritage.

How long have you been with Drive Yello?
Since the idea was born, back on the 31 October 2014… Halloween, I know (spooky)!

What does your job involve?
Being in a startup, the CEO role is quite diverse and changes as the company grows. Generally, I am focused on the strategy of the business; including hiring key members of the team (check out our jobs page here), owning the direction of the Yello platform, as well as pitching and managing funding rounds. However, I am also involved in business development with larger clients, general operations and all things marketing. Every day is different, which keeps me on my toes!

What’s your favourite thing about working for Drive Yello?
A big part of my role is building a team and the company, making sure that I observe how we evolve to ensure we take the right steps at the right time. As the team grows, the new team members bring their personality and skills into the mix – creating a whole new working environment, which is great! The team, as well as solving the occasional problem with a tech solution, are the best things about being a tech entrepreneur!

What are your thoughts on the delivery industry?
To use a cliché – it’s being disrupted. It’s an exciting time to be involved in delivery. What was once an old and tired logistics industry has been revitalised with revolutionary technology and new ways of engaging. Increased demand from consumers has meant that everything needs to be delivered quickly.

If you could drive anything to work, what would it be?
A driverless car. I could get so much work done in the time I usually spend commuting, giving me more time for other things outside of work. Drone travel would also be great as well – no traffic, can you imagine!

What’s your spirit animal?
A Wookie… Yes, surprise surprise, I’m a Star Wars fan.

If you could have a superpower what would it be?
I’d love to have the ability to time travel. See history first hand, as well as enjoy a future I may never get to see.

What was the last thing you had express delivered?
I had a slab of beer delivered to our office from our client BWS… Work life balance!

CREATING A FIRST-CLASS DRIVER COMMUNITY

At Drive Yello we pride ourselves on our rigorous on-boarding process. Our only interest is being the best team of Drivers & Riders in Australia! Big claim but it’s true!

Want to know why? Well let us tell you more about the steps it takes to become part of our FANTASTIC driver community – making us the greatest team in Aus…

All Drivers & Riders must:
• Meet Drive Yello plus industry safety and legal standards
• Meet us face to face at Drive Yello HQ
• Own a registered, comprehensively insured vehicle
• Pass all necessary background checks
• Abide by Yello’s Code of Conduct!

Whats more:
• Our 5,500 strong team is a continuously growing network of skilled Drivers & Riders
• All deliveries are insured against any issues during transit
• The Yello platform allows businesses to track all deliveries, every step of the way and provides direct contact to Drivers & Riders 

Businesses: how do you snap up these fabulous, qualified and top-rated Drivers & Riders we hear you ask? Head over to the Yello Delivery Marketplace through our new Yello Delivery App and start requesting couriers today!

Want to become a driver? Head over to sign up through our website here or simply download the Drive Yello App and start the process to joining the best courier team in Australia.

WHAT IS LAST MILE DELIVERY?

‘Last Mile Delivery’ is our favourite three-word combo and a service that Drive Yello offers its business customers – BUT WHAT DOES IT MEAN YOU ASK?

A road sign indicating Go the Extra Mile

The ‘last mile’ is the final leg of a products journey from when it leaves the warehouse or storefront to when it lands in the hands of the customer. Name makes sense now doesn’t it!

It can be the most expensive and complex part of the delivery process, yet arguably it is the most important and ‘Last Mile Delivery’ is the courier service that fulfils that final part of the journey.

With a continued surge of shoppers heading online to purchase their flowers, food, fashion, tech and more – customers expectation for near-instant delivery is growing – making ‘Last Mile Delivery’ a must have offering for businesses.

“I regularly shop online and will often select the next day delivery option, as three-five working days no longer feels fast.

“When shopping, speed of delivery and price are the two main considerations affecting my purchasing decision, I will often abandon my basket and look elsewhere if I’m unable to get the product quickly,” a customer commented.

HOW DOES THIS BENEFIT YOUR BUSINESS?

  • On-demand delivery provides freedom to schedule deliveries when the customer is available – eliminating the need to make second and third attempts
  • Meet customers’ expectations for same day delivery and gain their loyalty, leading to repeat business
  • Improves customer experience
  • Location based crowdsource models connect businesses with a team of couriers to provide near-instant delivery options in busy metro areas
  • Speedy delivery provides a competitive advantage

WHAT IS THE BENEFIT OF BEING A ROAMING DRIVER or RIDER?

  • Single pick up requests posted to the Driver & Rider Marketplace
  • Delivery fees based on distance banding
  • Flexible working hours
  • Improve your own driver business
  • Build your reputation and profile
  • Help businesses provide same-day delivery on everything from gifts to flowers, groceries and beyond
  • All products fully insured

As competition increases, with Amazon Prime launching in Australia, now is the time for retailers to get their delivery logistics in place to ensure they can offer and fulfil an efficient last mile, on demand or same-day delivery service.

Drive Yello has just launched our new Yello Delivery App which allows businesses to efficiently manage ‘Last Mile Delivery’ logistics to meet the ever-increasing customer demand.

Just post your on-demand requests to the Yello Marketplace to find qualified and rated drivers and riders. Helping reduce delivery times, management costs and increase customer satisfaction.

Sign up to the new Yello Delivery App and start delivering today!

HELPING RESTAURANTS PLAY IN THE DELIVERY SPACE

Drive Yello to the rescue! Did you know that our Last Mile Delivery service allows smaller restaurants to offer home delivery to their customers?

Why does this matter? New research reveals that Australian’s are spending $2.6 billion on food delivery every year* and as Aussies become more accustomed to getting food delivered directly to their door – restaurants need to be offering home delivery, to be a player in the food market.

Delivery should to be included in a restaurants overall strategy in order to meet consumer demand. Businesses that use Drive Yello as their preferred delivery service can offer on-demand food delivery BUT MORE IMPORTANTLY they’re able to maintain contact with their customers – which is lost when businesses use larger aggregates such as Deliveroo and UberEATS.

Handling home delivery themselves allows companies to offer a personable service to their customers – building relationships and increasing the likelihood of repeat customers.

Drive Yello is partnering with businesses, such as Order Up! and Mobi2Go, to enable restaurants to up the ante and keep up with the increasing tech within the food industry. Working together to offer restaurants the perfect business model that allows them to manage all ordering, payments and (with the help of Drive Yello) delivery logistics – the partnership eliminates the need for restaurants to separately engage third parties and ensures consumer spending is put back to the restaurants directly!

Some may say Drive Yello is a superhero! Well in the restaurant industry we are – soon the world!

You can read more about Order Up! and the evolution of the food delivery market in this article here

*Source: Finder.com.au

SAY ‘YELLO TO A COMPETITIVE EDGE

Drive Yello is at it again! Shaking up the delivery industry with the launch of our new on-demand, Last Mile Delivery service and app – Yello Delivery.

Opening the doors to express delivery for businesses and Roaming options to our network of Yello drivers & riders, the new service has rolled out across Melbourne, Sydney and will be in Brisbane from August.

What are the benefits you say? Well..

Features & benefits that Roaming Drivers and Riders can’t say no to include:
• Single pick up requests posted to the driver & rider marketplace
• Delivery fees based on distance banding
• Flexible hours
• Creating your own driver business
• Building your reputation and profile
• Helping businesses provide same-day delivery on everything from gifts to flowers, groceries and beyond

Features & benefits that will help business customers grow their business include:
• Reduced costs
• Speed up deliveries
• Increased customer satisfaction
• Increased revenue and business growth
• An instant quote and ETA for pick up by simply posting a courier request to the apps on-demand driver and rider marketplace

Fees – What Fees? (Business Customers)
• Existing business customers: NO additional subscription or set up fees – just pay for deliveries
• New Yello customers: sign up for FREE. No subscription or set up fees – just pay for deliveries

The new Yello Delivery App allows businesses to efficiently manage last mile logistics to meet the ever-increasing need for near-instant delivery – providing immediate access to a network of couriers to act as an extension of the team – imagine that!

As well as the new Roaming service, existing Yello partners can use the Yello Delivery platform to manage fleet, book, track, train and pay drivers to provide a consistent and quality delivery service.

Happy Roaming and booking!

Check out our ‘On Demand’ website for more details.

Muru-D Demo Night

demo night 3Muru-D Demo Night is the concluding night of the Muru-D program, Telstra’s startup accelerator. Muru-D invites a large pool of investors and supporters to hear their startups pitch, followed up with some networking time afterward so startups can benefit from the exposure. As co-founders pitched on the massive stage, they were live-streamed as well. After six months of learning, challenges, and superb growth in the Muru-D accelerator program, Demo Night was equal parts pitch and performance for the young companies involved.

demo night 5Guests, a crowd donning a mix of suits and startup t-shirts, shuffled into the Telstra theater, brightly lit with fluorescent pink lights. Since the theater was full of investors and other guests, the Drive Yello team members sat with the other startups backstage and waited to watch the pitches. Drive Yello was the first startup to pitch, so we sat silently wishing our co-founders, Steve Fanale and Johnny Timbs, luck until finally seeing them step out onto the stage.

As soon as they took the stage, they began playing off each other, keeping the mood light as they introduced themselves. Immediately, the dynamic of friendship and, more importantly, deep respect our co-founders have for each other was evident. After watching their pitch a potential investor said, “If you learn nothing else at Muru-D, you sure learn how to give a great pitch and tell a story.” Johnny and Steve were no different.

demo night 1Steve explained the mission of our company, which is to set the standard for food delivery and make it impeccable across the board. With the amazing technology available to us in the present, it’s absurd to have the headaches and hiccups surrounding food delivery for restaurants. He then moved towards one of the most exciting aspects of the Yello pitch, which is our traction. Since December, Yello has completed over 30,000 deliveries, generated more than $180k in revenue for our community of drivers and closed $1.7M in funding. Although the numbers spoke for themselves, they didn’t have to. Before moving on to Johnny’s portion of the pitch, Steve flashed the logos of our easily recognizable partners on the screen, including McDonald’s, Menulog, and Woolworth’s. With some of the biggest brands in the industry as our clients, it was easy to see the potential for Yello to become a global brand.

demo night 4Johnny spoke next about industry potential, a subject he’s extremely qualified to speak on with twelve years of background in the hospitality industry. There’s a $200 billion food industry in the U.S. alone waiting to be disrupted further, and Yello is working every day to do so. Using his story and industry knowledge to drive the point home, Johnny made it clear that Yello is the company the food industry has been waiting for. Tech as a solution for independent, financially viable delivery is a satisfying fix for an entrepreneurial mind.

demo night 6After the pitches, everyone poured into the forum area to mingle and meet one another. Steve and Johnny were excited to have completed their pitches but more excited about the opportunities the exposure of Demo Day could generate. Steve and Johnny got a lot of positive feedback after they smashed their pitch, my favorite comment was from a Telstra employee: “Wow, so you guys are completely different from anyone else out there.”

Yes. Yes we are.

View the demo night video here

Meet our CTO

Peter_Colour Peter Vahaviolos is the Chief Technology Officer at Drive Yello. From his thoughts on Australia’s tech scene to his spirit animal, here are some answers from the man behind the code.

Where are you from?
I was born here in Sydney. My heritage is Greek. My mom was born here, my dad was born overseas. I actually lived in Greece for three years when I was young.

What’s your job at Yello?

I’m new to the startup world and I’ve been at Yello for two months. My job is quite mixed. There’s an element of team management, project management and of course there’s coding. In a start up it’s a very hands-on role. At a big company, where you’d maybe have 40 developers, the CTO wouldn’t code. You would primarily focus on strategy, leadership and tasks such as architecture and road mapping. It’s not just knowing where the product will be tomorrow, it’s building the right foundations for future development. Often developers just worry about building the features, but I have to take a high-level view of the whole thing and actually keep an eye on what we plan on building and what business goals we need to achieve. It’s also working with Steve and the founders, managing their expectations. I try to prioritize business and commercial  requirements and filter that back down to the team. It’s not purely tech, you have to look at the big picture.

What are your thoughts on the tech industry in Sydney?
I think it’s rapidly evolving, which is a good thing. It was a bit stagnate for a while behind the U.S., although there’s been moments. Google Maps was invented by Aussies here in Australia. Atlassian is an Australian company that just went public in the States. It’s not all bad, we are evolving. I think it’s always been a little bit behind the US but we are now starting to build our ecosystem. More entrepreneurs are taking the plunge and starting their own start-ups. As far as developing new technologies, coding, languages and frameworks, I think we’re pretty innovative. Large companies such as Apple and Amazon are starting to pay more attention us down here and run events, so I think that’s a step in the right direction. It’s exciting, it’s growing but I think it’s still got a way to go. We’ll watch with anticipation.

What’s your favorite thing about working for Yello?
My favorite thing is that it’s small enough – this might sound cliche – that you can actually make a difference in what it becomes. Influencing how the product is built, how the team grows, the kind of people that are hired – everything. Everything is a bit of a clean slate, even though the product is live, the roadmap is full and there’s still a lot to do. The people here, even though it’s a small team, are all pretty fun, committed, great people. It’s always good to work with people when everyone’s got a shared vision. I get to work with new, cutting-edge technologies because it’s not a legacy or a really old, massive company where you can’t change anything. We can turn around tomorrow and say, “You know what, let’s change how we do this.” And we can. Every tech person wants that at some point in their career.

What was the first computer language you learned? 
HTML and CSS

What’s your favorite pizza topping?
One of my favorite pizza toppings is just cheese pizza. I love cheese pizza. It’s boring, but it’s so nice. And pepperoni. Pepperoni’s good too.

If you could drive anything to work, what would it be?
A tank? No, just kidding. Probably a motorbike. It’s fun and you get around the traffic, so why not?

What is your spirit animal?
A wolf.

Android or Apple?
Apple

What technology do you hope we’ll have in 20 years that we don’t have now? 
It kind of exists, but definitely a more seamless way to control screens and devices without touching them. Like Minority Report where they move their hands and something goes from a screen to a tablet. I’m probably dreaming a little bit, but that would be good.

What’s your superhero name?
This is the nerd question. Interesting. I’ve seen a lot of superhero movies. I really like this one in X Men called Nighthawk. That’s a really cool name. I can’t think of one that doesn’t exist, there are a million superheroes. Nighthawk it is.

What’s your favorite piece of technology or gadget?
I’m not really into smartwatches or any of that sort of stuff. I love TVs even though they’ve been around for a hundred years. When I say TV though, I mean the new 4K Quantum Dot. Super nerdy. It’s a new way of building TVs.

Aussie App Changing The Home Delivery Model

hufpostpicLast week, The Huffington Post sat down with a member of our driver community management team, Georgina McMenamin. We’re proud to be recognized as a company that provides new opportunities to millenials. We have job opportunities for developers currently, and we’re always looking for more drivers to sign up. If you want to read more about Georgie’s Yello experience and how Yello is building a brand name in the food delivery space, read the full article here.

Welcome to the Drive Yello blog.

Thanks for joining us. There’s a lot going on at Yello that we’re so excited to share with you.
 yellostreet
As of today, there are over 2,000 quality drivers partnered with Yello.
Yello couldn’t function without our amazing drivers who value reliable food delivery as much as we do. By driving for Yello, drivers are able to make their own hours by picking up shifts when and where it’s convenient for them. They are also able to foster relationships with restaurants and grow their own personal delivery business. It’s a network that benefits everyone, and it’s been a pleasure to see the Yello community thriving. We’re always looking for more people to drive with Yello, so don’t hesitate to spread the word!
Last week alone, Yello drivers made over 1,300 deliveries.
Not to mention the 20,000+ deliveries Yello has provided since we started in December. Every day, we see more happy customers, active drivers, and growing restaurants. Our deliveries are fast and efficient because of our bundling algorithm that helps restaurants group delivery orders together based on cooking time, time of the order, driver proximity, and destination proximity to the store.
We’ve got some sweet rides.
Two weeks ago, we added the first two vehicles to our official Yello fleet. We have a scooter and electric bike to loan out to drivers that want to pick up shifts for busy downtown restaurants but don’t necessarily have the means to do so. These yellow bikes are pretty cool if we do say so ourselves, so hopefully we’ll get more out on the road soon. In their spare time, our tech team drafts up designs for flying Yello cars, so you can look forward to that as well.
We’re growing up and getting ready to move away from home.
Three weeks ago, Yello launched in Melbourne, and we’re looking to open an office there soon. Screen Shot 2016-06-29 at 3.12.19 PMKnown for its rich dining culture and love of food, Melbourne seemed like the obvious choice for our expansion after developing a strong presence in Sydney. Recently, CEO Steve Fanale and COO Johnny Timbs visited California as well to gain some insight into breaking into U.S. markets. After talking to advisors, potential clients, and partners, Steve and Johnny now have a clearer understanding of what our U.S. strategy could be. We’re hoping to make that expansion a reality sooner than we initially believed we could.
As if a premium food delivery service wasn’t enough, we now have the best blog on the internet as well!
Check back with us soon to meet the team, learn why Yello is the best company to drive for, get updates about our new partner businesses, and more!

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